{"id":6669,"date":"2022-06-28T09:58:18","date_gmt":"2022-06-28T14:58:18","guid":{"rendered":"https:\/\/www.proamazonia.org\/?p=6669"},"modified":"2023-10-17T23:11:12","modified_gmt":"2023-10-18T04:11:12","slug":"productores-de-la-amazonia-ecuatoriana-fortalecen-sus-capacidades-en-torno-a-la-comercializacion-de-un-cafe-de-alta-calidad-amigable-con-el-ambiente","status":"publish","type":"post","link":"https:\/\/www.proamazonia.org\/en\/productores-de-la-amazonia-ecuatoriana-fortalecen-sus-capacidades-en-torno-a-la-comercializacion-de-un-cafe-de-alta-calidad-amigable-con-el-ambiente\/","title":{"rendered":"Ecuadorian Amazonian producers strengthen their capacities to commercialize a high-quality environmentally friendly coffee"},"content":{"rendered":"

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Turin, June 27, 2022 <\/span><\/p>\n

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From 27-29 June, a group of producers from the Ecuadorian Amazonia participate in a training imparted by the Italian company LAVAZZA, in the city of Turin, with the aim of strengthening their capacities and promoting the development of specialty coffee in Ecuador. LAVAZZA granted this invitation, and it is part of the program
\n\u201cA Cup of Learning,\u201d through which, during 2021,\u00a0 more than\u00a0 50 producers from the Ecuadorian Amazonia were trained virtually to broaden their knowledge of merchandising, sensorial and organoleptic analysis, specialty coffee tasting with selected samples of several countries, among other subjects. On this occasion, the producers will complete their training, by performing an on-site visit to the company plant. Along this tour, aspects related to the commercial management of the product will be discussed, and the producers will meet with the most important representatives of this multinational.\u00a0\u00a0\u00a0<\/span><\/p>\n

Among the representatives of the delegation, there are members of the Federation of Coffee Growers of the South of Ecuador (FAPECAFES), which encompasses six productive associations where 400 families from the Provinces of El Oro, Loja and Zamora collaborate.\u00a0 This organization is included in the deforestation and traceability monitoring pilot promoted through PROAmazon\u00eda, a program from the Ministries of the Environment, Water and Transition and Agriculture and Livestock, with the support of the United Nations Development Program (UNDP). Its objective is to promote forest conservation and a sustainable and deforestation-free production with a gender-based intercultural approach.<\/span><\/p>\n

The commercial relation between FAPECAFES<\/a> and LAVAZZA<\/a> for the first export of sustainable and deforestation-free coffee from the Amazonia constitutes a milestone at the international level, being part of Ecuador\u2019s pioneer initiative to reduce deforestation through the REDD+ approach.<\/span><\/p>\n

The Ecuadorian delegation is also composed by technicians from the Ministry of the Environment, Water and Ecological Transition and the Ministry of Agriculture and Livestock (MAG) and will be presided by the MAG\u2019s Vice Minister of Agricultural Development.<\/span><\/p>\n

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Fotograf\u00edas:<\/span><\/b> Unidad de comunicaci\u00f3n – PROAmazon\u00eda
\n<\/span><\/b>Descripci\u00f3n:<\/span><\/b> Capacitaci\u00f3n en la empresa Lavazza – Tur\u00edn<\/span><\/span><\/p>\n

Key Information:<\/b><\/p>\n